Muzmatch
A digital platform designed for Muslim singles. By offering features like photo blurring and selfie verification, the platform safeguards the religious values of the Muslim community and provides a safe way to find matches.
When they approached us, the app already had users and basic matching. But many people were not staying active after signing up. Most dropped off early in the journey.
The platform had issues with onboarding, match quality, and user interaction. Here are the main ones:
We focused on fixing the early user journey and making the app feel easier to use from the first step. The goal was to reduce drop-offs and help users reach real conversations faster.
Here is what we introduced:
This helped more users complete profiles, improved match quality, and increased conversations on the app.
