E-commerce Platform Enhancement for a UAE-Based Multi-Category Online Marketplace

Ecommerce Platform Enhancement

E-commerce Platform Enhancement for a UAE-Based Multi-Category Online Marketplace

E-commerce Platform Enhancement for a UAE-Based Multi-Category Online
Marketplace

Learn how we worked with a UAE-based multi-category brand to enhance its e-commerce platform with an optimized checkout experience and delivery tracking to support growing customer demand across the UAE.

Let'sTango collaborated with us to improve its current e-commerce platform to support increasing customer demand and transaction volumes. The platform needed more flexible payment options and reliable delivery workflows to decrease customer drop-offs and improve order fulfillment.

E-commerce Platform Enhancement for a UAE-Based Multi-Category Online Marketplace

Challenges

The platform required improvements to support growing customer demand, transaction volumes, and a more convenient purchasing experience.

The key challenges included:

  • Minimal payment flexibility, including the need for Cash on Delivery and BNPL.
  • Friction within the checkout journey resulted in customers abandoning purchases before completion.
  • Increasing order volumes required faster and more reliable transaction processing.
  • Next-day delivery required accurate delivery logic across different locations in the UAE.
  • Customers required more visibility into order status and delivery progress.
  • Improving the overall purchasing experience was important for encouraging repeat purchases.
E-commerce Platform Enhancement for a UAE-Based Multi-Category Online Marketplace

How We Solved Them

We enhanced the current platform through iterative development sprints to incorporate Cash on Delivery and BNPL payments, enhance checkout flows, and introduce delivery mechanisms for deliveries within the Emirates.

Here's what we implemented:

  • Incorporated additional payment options. It includes Cash on Delivery and Buy Now, Pay Later (BNPL).
  • Refined the checkout journey to simplify the purchasing process and remove unnecessary friction.
  • Developed delivery logic to support next-day shipping across the Emirates.
  • Incorporated order tracking functionality to provide customers with visibility into the status of the order and delivery progress.
  • Optimized existing transaction workflows to handle increasing order volumes more efficiently.
Outcomes
  • 30% faster transaction processing
  • 47% improvement in checkout completion
  • 30% growth in customer retention
  • 35% reduction in customer drop-off rates
E-commerce Platform Enhancement for a UAE-Based Multi-Category Online Marketplace

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